Search Engine Optimisation

Search engine optimisation – or SEO – is the art and science of ranking highly in the search engines.

But not for just any old search. It’s not enough to appear first in the results when someone searches for your business name, or for some obscure specific phrase. You need to rank highly for the words that the majority of your prospects are actually Googling.

And we’re talking about the natural (or organic) results here, not the paid listings like Google Ads (that’s Search Engine Marketing (SEM)), not search engine optimisation (SEO). Roughly five times as many people look at the natural results as look at the paid listings.

What does search engine optimisation (SEO) cover?

Search engine optimisation (SEO) incorporates:

Keyword analysis – Figuring out what your prospects are searching for, and which of those searches you want to rank well for.

Competitor analysis – Keeping tabs on how your competitors are ranking, and what search engine optimisation strategies they’re using to achieve that ranking.

Website search engine-friendliness – Ensuring that the search engines can access all your pages, and that they can read and understand all your content.

SEO copywriting, keyword density & meta-tags – Telling the search engines what you do, so they know which searches to include you in.

Link building – Proving to the search engines that you’re important, that you’re part of a credible network of sites.

Reporting – Tracking your progress - we’re accountable for your search engine optimisation (SEO) results.